The Cadbury Australia Roll Pack Plays with YouTube and Video Shapes

By: Vittoria Natarelli - Published: Jul 12, 2010 • References: youtube & adverblog
The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.

A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool. Stats for Circular Campaign Videos Trending: Older & Chilly
Research: 1,004 clicks in 306 w
Interest: 4 minutes
Concept: Cadbury Australia Roll Pack
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: suspending the surreal, using pets to sell candy, and pop-up recording studios.