The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.
A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.
Circular Campaign Videos
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