The Cadbury Australia Roll Pack Plays with YouTube and Video Shapes

By: Vittoria Natarelli - Published: • References: youtube & adverblog
The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.

A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool. Stats for Circular Campaign Videos Trending: Older & Chilly
Traction: 886 clicks in 222 w
Interest: 4 minutes
Concept: Cadbury Australia Roll Pack
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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