The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.
A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.
Stats for Circular Campaign Videos
Trending: Older & Chilly
Research: 1,004 clicks in 303 w
Interest: 4 minutes
Concept: Cadbury Australia Roll Pack
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: suspending the surreal, using pets to sell candy, and pop-up recording studios.
Circular Campaign Videos
More Stats +/-
Using Pets to Sell Candy
Suspending the Surreal
Pop-Up Recording Studios