The Cadbury Australia Roll Pack Plays with YouTube and Video Shapes

By: Vittoria Natarelli - Published: Jul 12, 2010 • References: youtube and adverblog
The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.

A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.