Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Hilarious Crime-Themed Halloween Ads

Butterfinger Debuted a Candy Criminal-Inspired Promotion

— September 16, 2020 — Special
With Halloween swiftly approaching, iconic confectionary brand, Butterfingers, is launching a fun social media challenging with the possibility of winning a $25,000 "treat." The campaign is accompanied by a hilarious television ad, which discusses the "criminal activity" that usually takes place around this spooky time of year—having your Butterfinger bars “go missing” in the weeks leading up to Halloween.

In an effort to halt this criminal behavior, Butterfingers launched the new Butterfinger Investigators (BFI) to help bring "sticky-fingered chocolate lovers to justice once and for all." From now until November 6th, guilty parties can now rectify their actions and turn themselves in for the chance to win $25,000.

To confess (and enter the contest), simply sign a digital “confession” for agents Hugh Dunnit and Ali Byes and share the confession on Facebook and Twitter for more chances to win.

Image Credit: Butterfinger
Trend Themes
1. Halloween-themed Promotions - Brands can create themed promotions surrounding events like Halloween to increase user engagement and brand awareness.
2. Interactive Social Media Challenges - Social media challenges like confessing to crimes can boost user engagement and increase brand awareness for companies.
3. Reward-based Advertising - Offering a reward for user participation in branded promotions can increase user engagement and brand loyalty.
Industry Implications
1. Confectionery - Confectionery companies can create themed promotions and reward-based advertising campaigns to increase user engagement and brand loyalty.
2. Advertising - Interactive social media challenges provide unique advertising opportunities for companies to increase their brand awareness and online presence.
3. Entertainment - Halloween-themed promotions can be leveraged by entertainment companies to increase their visibility and engagement on social media platforms.
3.6
Score
Popularity
Activity
Freshness