Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Wizardly Soda Bars

Butterbeer is Coming to Harry Potter New York with a Butterbeer Bar

— May 13, 2021 — Lifestyle
Destinations like the Warner Bros. Studio Tour London and The Wizarding World of Harry Potter at Universal Parks & Resorts have been serving Butterbeer for many years—and soon, fans who visit Harry Potter New York will get to experience the creamy soft drink at the city's only Butterbeer Bar. Butterbeer is an alcohol-free, foam-topped soft drink with a creamy butterscotch taste and the highly requested beverage can be enjoyed in draft, bottled and ice cream forms.

The Butterbeer Bar is stocked with glowing bottles with collectible MinaLima labels and a spectacle of floating bottles that capture the magic of the wizarding world. In NYC, fans of all ages will also have the ability to sample plenty of other magically inspired treats.
Trend Themes
1. Wizardly Soft Drinks - The growing popularity of Harry Potter-themed soft drinks creates an opportunity to innovate with unique flavors and packaging design.
2. Interactive Themed Bars - Themed bars that offer interactive experiences for customers, such as the Butterbeer Bar, can boost customer engagement and loyalty.
3. Novelty Food and Beverage - The demand for unique and novel food and beverage experiences, like trying Butterbeer, can create opportunities for businesses catering to this trend.
Industry Implications
1. Hospitality - Hotels, restaurants, and other hospitality businesses can incorporate themed bars and unique drinks to provide a memorable experience for customers.
2. Entertainment - Entertainment industry businesses can capitalize on the growing popularity of Harry Potter-themed snacks and beverages as an addition to their offerings.
3. Beverage Manufacturing - Beverage manufacturers can experiment with unique flavors and packaging designs to create more novelty drinks and differentiate themselves from competitors.
3.6
Score
Popularity
Activity
Freshness