Jeremy Gutsche's Better and Faster Business Read Relays Practical Advice

By: Laura McQuarrie - Feb 27, 2015
References: betterandfaster & jeremygutsche
Push harder, work smarter, look deeper and act sooner are some of the points that are driven home in Trend Hunter CEO Jeremy Gutsche's latest business read, Better and Faster.

The book on innovation highlights six patterns of opportunity that can be used to a brand's advantage when sourcing or executing that next big idea. Studying the wins and losses of some of the world's top companies, Better and Faster is a practical guide that shows how to avoid ending up in similar situations with costly big blunders. One of the keys to becoming Better and Faster is being quick to spot opportunity on the horizon before others even realize its potential implications.

Claim your copy of Better and Faster HERE.