Ogilvy On Recession needed a brilliant idea to attract an audience but also make a statement. Their line of bite-sized business cards is speaking volumes.
Ogilvy On Recession (.com) is a strategical planning website geared toward the current economic downturn. Cutting business card size by using 78% less paper also saved a ton of money.
The marketing plan attracts customers, as well as enforces the goal behind the site. Ogilvy On Recession teaches us to save our money (or use it wisely) as they do the exact same.
Stats for Bite-Sized Business Cards
Trending: Older & Average
Research: 17,469 clicks in 367 w
Interest: 4 minutes
Concept: Bite-Sized Business Cards
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: pop-up business cards, 25 innovative business cards to make you shine in a gloomy economy, and credit crunch self promotion.
Bite-Sized Business Cards
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