Going Like Sixty
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Throwing shoes at President Bush started as a protest, then it became news, then parody, then games, then protests again, and now it has become commercial. eBay has an ad that suggest you should use them to get rid of a Christmas gift you don’t want. So the meme made the quickest transition ever from serious to silly. The 20 second Bush Shoe eBay ad was apparently created by Belgium’s Proximity BBDO ad agency. Has “jumping the shark” been replaced “by throwing the shoe?”  It's the best Holiday ad I've seen this season, because it gets right to the heart of the true meaning of Christmas—people at gatherings getting shit they don't want/need tossed to (or at) them. It's also a wonderful example of what makes a great spot: a great idea, not a million dollar production budget. Just Imagine how much Bush could get for those shoes...he could put the money towards the auto bailout plan...or donate it to needy women's organizations (ha)...or set it aside for the reconstruction of Iraq (nah).
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