This New 'Busenitz Pro' from adidas Tributes Its History
Riley von Niessen — November 22, 2016 — Fashion
The 'Busenitz Pro' from adidas Skateboarding was made with Dennis Busenitz's input. The first collaborative model between the brand and the boarder was released 10 years ago -- raising the bar for the skate footwear franchise that followed it.
In an effort to celebrate the long history of the collaboration, adidas designed a fresh Busenitz Pro, which has an old school look that's reminiscent of the original's design. Subtle in appearance, the sneakers feature a white, gray and gold colorway -- with the latter utilized for lettering and artwork.
As a representative of the brand explains, “From the time of Dennis joining the adidas team and the design and creativity behind his signature shoe to him closing our first-ever full length film 'Away Days' - the adidas Skateboarding’s ten-year relationship with Dennis Busenitz has been the perfect partnership.”
In an effort to celebrate the long history of the collaboration, adidas designed a fresh Busenitz Pro, which has an old school look that's reminiscent of the original's design. Subtle in appearance, the sneakers feature a white, gray and gold colorway -- with the latter utilized for lettering and artwork.
As a representative of the brand explains, “From the time of Dennis joining the adidas team and the design and creativity behind his signature shoe to him closing our first-ever full length film 'Away Days' - the adidas Skateboarding’s ten-year relationship with Dennis Busenitz has been the perfect partnership.”
Trend Themes
1. Skateboarding Sneakers - The trend of celebratory skateboarder sneakers is on the rise, as skateboarders are becoming more influential in fashion.
2. Collaborative Footwear - The trend of collaborative footwear is increasing, with more brands teaming up with influential individuals and athletes.
3. Retro Designs - The trend of incorporating retro designs in modern products is creating a nostalgic appeal for consumers.
Industry Implications
1. Fashion - Fashion brands have an opportunity to collaborate with skateboarders to create fashionable and functional footwear.
2. Sports Equipment - Sports equipment brands can partner with influential athletes to create innovative and stylish products tailored to their needs and preferences.
3. Art and Design - Art and design industries can create original and inspiring designs for skateboarders and other athletes to wear and use.
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