These Busch Beer Cans Celebrate a Fishing-Themed Promotion

By: Laura McQuarrie - Jun 3, 2016
References: busch & packagingdigest
As part of its 'Catch One. Win Big.' promotion, Busch Beer is launching a series of limited-edition packaging featuring illustrations of bass, trout and other fish to capture the eyes of fishermen and outdoorsmen alike.

To win, consumers must find one of 100,000 randomly distributed gold-colored trophy cans inside a pack of Busch or Busch Light beer, take a photo of themselves with it and upload it to the Busch site online in order to be eligible for weekly draws.

One of the biggest grand prizes includes a fishing trip with pro fisherman Kevin Van Dam for the Fall of 2016 in one of four possible prime fishing locations. Each game fish graphic represents one of the grand prize destinations that could be traveled to as part of the promotion.