'BUSAA' Positions a Traditional Kenyan Drink as a Contemporary Craft Beer

By: Laura McQuarrie - Nov 4, 2016
References: behance.net & packagingoftheworld
With the expansion of global craft beer culture, consumers have come to know what a "craft beer" looks like, but 'BUSAA' is a concept that differs from the way that most are packaged.

Busaa describes the name of a traditional fermented alcoholic drink from Kenya that's consumed in social situations. The drink is served from a communal pot and for drinking, each person uses a long straw to sip the ceremonial brew.

This concept for BUSAA by The Silot imagines a bottled version that would be made from sorghum, maize or millet-flour. In reference to the way in which this alcoholic beverage is ordinarily consumed in Kenya, the dark glass bottle features a simple design that includes a face and a twisted drinking straw.