This Stunt for 'Pretty Shady' Turns Bus Stop Shelters into Interactive Games

By: Laura McQuarrie - Jan 29, 2016
References: youtube & creativeguerrillamarketing
As part of a new campaign to prevent skin cancer, JCDecaux devised a fun way to turn bus stop shelters into interactive claw games.

In addition to providing shelter from the sun's powerful rays, these bus stop stations were rigged to house a panel filled with sunscreen tubes that could be accessed by winning an arcade-style game.

In addition to being a fun challenge during a period of inactivity while waiting for a bus to arrive, the bus stop ads were placed at a location near the beach, which makes it an easy way for people to grab a sun protection solution on the go. Whether or not members of the public were headed out on a bus or not, they were intrigued enough to stop and try their hand at this interactive game.