Naughty Sports Equipment - Burton X Playboy Snowboards

Burton has collaborated with Playboy to create these special eyebrow-raising snowboards, intended to be so hot they just might melt the ice… or get you kicked off the resort…

The snowboards will be available this August for $430.  In addition to being featured on the snowboards, former cover girls images are also used on bindings and on the inner lining of a Ronin Jacket.

Burton is not the first to utilize sex in selling sports equipment, but it certainly does push the boundaries leveraging giant snowboards as a canvas…

Check out another sexvertising for sports equipment:

Sexvertising Sports Equipment - Aerobics First, Improve Your Sex Life Campaign (GALLERY)

It seems sex is the most effective way to persuade guys to join gyms or buy sports equipment. While the gym ads that Trend Hunter recently featured implied to men that losing weight gets them the girls they want, this Aerobics First running and ski shop ad campaign promises a better time in the sa… [More]