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The Burnt Sugar Fudge Brand Receives a Daring Design Makeover

By: Jaime Neely - Published: Aug 26, 2011 • References: thedieline
Burnt Sugar is the name of a delicious and famous British fudge company. This small confection company was started by Justine Cather who borrowed her mother's homemade fudge recipe to kick start a booming business. The packaging for Burnt Sugar recently received a fabulous packaging makeover that offers the brand a much more playful and modern image.

A unique and colorful package has been designed for each flavor of Burnt Sugar fudge. Every package features hand-crafted doodles and print that aim to bring the brand back to its traditional roots of old-fashioned fudge. Designed by UK's 'd-studio,' the final result is youthful and amusing packaging design.

Implications - Businesses that devote their efforts to creating a unique and never-before-seen packaging design will benefit by leaving a lasting impression in the minds of consumers. Individuals will be more likely to invest in the products that stand out in their minds.