In don't know where Atypyk got the idea for their new Burned Forest air freshener, but it seems like an appropriate object for what is, in many places, the summer fire season.
Just think, if the Burned Forest air freshener is successful in replacing those cardboard tree air fresheners that people hang in their cars, the smell of charred wood and the smelly aftermath of seasonal fires may become vogue.
Implications - If you're not the kind of person who gets excited about camping out in the woods, but you still have an appreciation for the outdoors, this Burned Forest air freshener is the perfect compromise. Rather than avoiding nature entirely, this air freshener can be placed anywhere inside or outside the home -- it also makes for a great gift!
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Research: 3,810 clicks in 293 w
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Concept: Burned Forest Air Freshener
Related: 73 examples / 56 photos
Segment: Neutral, 18-35
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