Rockstar

BK Six Pack + Sexist Commercial

By: Cowbag - Published: May 29, 2008 • References: footballyourway
Burger King launched the first ever burger made for sharing, a food equivalent to the much loved six pack of beer.

The BK Burger 6 Pack is comprised of one big Aberdeen Angus burger inside six rolls which are stuck together. This allow consumers to tear off portions depending on their preferences. In one pair the burger is topped with ketchup, the second has a cheese topping, and the third bacon and cheese. BK has also been rumoured to be considering launching burgers featuring exotic ingredients such as tiger prawns and guacamole.

The six pack is also linked to a BK Have It Your Way football viral which is interestingly sexist... Stats for Share Burgers Trending: Older & Warm
Research: 5,375 clicks in 416 w
Interest: > 3 minutes
Concept: Share Burgers
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
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