The Burberry Spring 2014 Campaign is launching a brand new set of models for its brand new collection. Shot by Mario Testino, the cast features an all-British assembly of young musicians, actors and models. The campaign enlists a diverse crew including Jamie Campbell Bower, Leo Dobson, Malaika Firth, Jean Campbell, and more.

As a result, the campaign is distinctly British, featuring a group of male and female designers in beige trench coats, Burberry handbags, and of course, lavender outfits as well. It's gentle, effortless and brings out the utmost quality of the collection; not to mention, it's a perfect opportunity to get to know upcoming artists in the fashion world. Thankfully, this is only the beginning for these talented youngsters.