The new spokes model for the new Burberry fragrance is Suki Waterhouse, a British stunner heading up the campaign for Brit Rhythm, looking beautiful in rocker gear. Inspired by the world of rock and roll, the edgy interpretation of the classic Brit fragrance combines notes of lavender and orange blossom with a base of vetiver.

The campaign is equally as balanced, combining edgy rocker montages with an elegantly refined model. The finished result for the fragrance and campaign is a smoked, powdery floral that's equal parts pretty as it is punky.

To match the fragrance, Burberry has released a fashion line to go along with it, composed of leather jackets, skinny jeans and studded boots and bags. The rock inspiration is very apparent, and falls in line with edgy British fashion.