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This touching installation entitled 700 Lives is the handiwork of the Spanish advertising agency Bungalow 25. Skin cancer is on the rise world wide and in Madrid alone, melanoma claims 700 lives every year. To demonstrate this horrifying statistic, Bungalow 25 assembled a crew of talented artists and enlisted them to create a series of realistic ice sculptures, destined to be subjected to the blistering heat of the hot Spanish sun.

Bungalow 25 lined the streets of Madrid with these sculptures, which slowly disintegrated in the sun. There were 700 sculptures created in all, one to represent each of the lives lost to melanoma every year in Madrid. The dripping sculptures are a potent metaphor for the detrimental effects the sun can have on one's body; a poignant testament to proper skin care and regular cancer screenings.

Emotional and overwhelmingly touching, the 700 Lives installation by Bungalow 25 will make you think twice about skipping sunscreen.