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Bundaberg Red 'The Catfish' Spot Demonstrates How Life is Rough

By: Katherine Vong - Published: • References: bundaberg & adweek
To promote its Bundaberg Red rum, the beverage brand Diageo has released a commercial created by Leo Burnett, Sydney, that pokes fun at the ironic fate of the catfish.

According to the spot, although a catfish has about 18 times more tastebuds than the average person, the human is the one that gets to kick back and drink the smooth Bundaberg Red rum. The quirky commercial features a catfish-turned-tongue swimming in a polluted body of water, doomed to consume trash and waste, while the narrator -- a man with a top hat and beard sitting in a leather easy chair above the pond -- gets to enjoy his Bundaberg Red. The ad finishes with the tagline, "Bundaberg Red: A rum as smooth as life is rough." Stats for Fish Irony Commercials Trending: Older & Mild
Traction: 375 clicks in 108 w
Interest: > 3 minutes
Concept: Bundaberg Red
Related: 72 examples / 55 photos
Segment: Males, 35-55+
Comparison Set: 26 similar articles, including: crude alcohol advertising, bunny-shadow alcohol ads, and festive whiskey evergreens.