There has been lots of fun Band Aid art in the past but none quite hit home like the 'Bully Proof' Band Aid Art series. With all the bumps and scratches that kids get on the playground today, this packaging couldn't be more fitting.
The artist behind the campaign is Austin James. He takes an upbeat approach to his designs. The Dieline says, "The packaging revolves around a made up organization GWSU or 'Geeks Will Stand United,' expressing the tone that with Band Aid we are stronger, faster, and have the ability to stand up for ourselves."
The packaging features cute, geeky cartoon children. They may not have the best hair cuts and they may be wearing goofy glasses, but they're absolutely adorable.