This reptilian watch is unlike any other and is dazzling at first sight. The luxurious Italian timepiece is made of gold and has a precious diamond-encrusted face. The Bulgari Serpenti Watch is all you need accessorize, guaranteed to dress up any ensemble with a Cleopatra touch.
Implications - Current fashion trends emphasize individuality and self expression. Consumers' desire to stand out from the crowd and want their fashions to act as statement pieces. Companies can cater to this expression-driven demographic by providing them with products that are rare and unique in the marketplace.