The New 'Built with Chocolate Milk' Ad Features Olympic Swimmers

By: Katherine Pendrill - Jun 8, 2016
References: builtwithchocolatemilk & thedrum
With the summer Olympics just around the corner, the Milk Processor Education Program (MilkPEP) has launched a new ad for its 'Built With Chocolate Milk' campaign. With beautiful imagery and a simple message, the new ad helps to convey the importance of milk in fueling America's Olympic team.

The new Build With Chocolate Milk ad features Olympic swimmers Jessica Hardy and Tyler Clary. In the ad, viewers are taken "through the inner thoughts of a swimmer" as the professional athletes gear up for the Olympic games. While the majority of the ad consists of beautiful images of Hardy and Clary gliding through the water, the last few seconds highlight chocolate milk as the "official recovery beverage" of USA Swimming.

The ad demonstrates how brands can enlist the help of Olympians to position their product as something that should be consumed by athletes.