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This Built-In Breathalyzer Ad Stops You From Drinking & Driving

By: Summer Luu - Published: Jan 14, 2011   Updated: Jul 13 2011 • References: comunicadores.info and copyranter.blogspot
In hopes of raising awareness on drinking and driving, the Loducca Agency created a Built-In Breathalyzer Ad that was inserted into the December issue of Quatro Rodas magazine.

The ad reads: “If you drink, blow.” The booze-detecting fold-out comes with a spout and breath test too, making it definitely handier than most magazine cut-out cards. Inserted in Four Wheels magazine, this Built-In Breathalyzer Ad definitely targets the right demographic.

Implications - This built-in breahlyzer ad is yet another addition to the various strategies that businesses, governments and anti-impaired driving causes have used to stop the dangerous habit. While its practical and accessible use as a breathalyzer will certainly be effective, what's more is the awareness an ad campaign brings to the cause, as it is creative, captivating and interesting to audiences who may have otherwise overlooked it.