Talented

DIY Grabercar

By: Rose A. Valenta - Published:   Updated: Jul 14 2011 • References: bornrich.org
Grabercars offers a do-it-yourself (DIY) sports car kit, less engine, called La Bala. It is available in two models, La Bala Street and La Bala Track. The engine and some other parts, you will have to buy at a local junk yard or used auto parts dealer. The buyer must be able to weld, grind, cut, and follow a schematic to wire and fabricate.

Quite a challenge for the DIY enthusiast!

Implications - With so many products being put on the market, many consumers are feeling frustrated with not having a say in how these items are made. Companies should consider more interactive products and campaigns in order to appeal to these customers.

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Segment: Males, 18-35
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