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Plan Toys' Build-A-Robot Targets Children with Autism

By: Meghan Young - Published: • References: plantoysusa & fastcodesign
Build-A-Robot is a wooden toy that teaches emotions to children with Autism Spectrum Disorder (ASD). Unlike other playthings that target those with special needs, this toy is not obvious about its purpose. Instead, it features a subtle design that could be taken for a regular toy.

Designed by Laura Chun Urquiaga for Plan Toys in collaboration with a team of experts in ASD including occupational therapists, parents and researchers, Build-A-Robot comes with four interchangeable heads that help children identify and express happiness, sadness, anger and surprise. In addition to emotions, Build-A-Robot also addresses sensory issues and fine motor skills. Textured heads focus on sensory experiences while the screws and connectors that detach and move the doll hones in on children's fine motor skills.

Build-A-Robot is made out of organic, kiln-dried, reclaimed rubber wood, water-based dyes and non-formaldehyde glue. Stats for Emotion-Teaching Playthings Trending: Older & Mild
Traction: 3,810 clicks in 135 w
Interest: 3 minutes
Concept: Build-a-Robot
Related: 68 examples / 52 photos
Segment: Neutral, 4-18
Comparison Set: 25 similar articles, including: smiling poop toys, surround sound hoods, and wearable pressure therapy.