KIA's GT Ride App Lets You Build a Racetrack by Moving Your Body

By: Laura McQuarrie - Published: Apr 14, 2014 • References: gt-ride & adverblog
KIA's GT Ride app allows you to build a racetrack, but in a much more dynamic way than you've ever experienced before. As KIA notes, its GT model is a car that's equipped for speed, but racecar drivers aren't part of their usual demographic. In order to introduce the appeal of the KIA GT to a young, male and tech-savvy audience, KIA developed the KIA GT Ride app.

With the app, users must build a racetrack by moving their phone or tablet, creating loops, swerves and death-defying drops. After designing a truly terrifying course, you can invite your friends to try it out on Facebook or the GT Ride website and at the same time, give the GT Ride a high-speed test run. Stats for Kinetic Racetrack-Building Games Trending: Older & Mild
Research: 447 clicks in 110 w
Interest: > 3 minutes
Concept: Build A Racetrack
Related: 98 examples / 75 photos
Segment: Males, 12-35
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