This Buick Achievers Spot is an Emotional Intro to the Program

By: Rebecca Byers - Jul 8, 2015
References: media.gm & youtu.be
Released to celebrate the graduation of the first four scholarship recipients, this poignant commercial for GM's Buick Achievers program is a highly emotional portrait of one of the 2015 honorees.

In the inspirational spot, audiences are introduced to Stewart Martin, a high school senior currently pursuing his dream of being a mechanical engineer in order to honor his late father's passion for racing. In order to make the announcement to Martin, one of the recipients from the first round of scholarships and recent graduate Diego Gonzalez met with him.

The moving spot is a powerful and captivating look at the program, which sees each student presented with $25,000 each year of undergrad, that is enriched by the intimate story of Martin and the celebratory presence of Gonzalez.