Buggy Shoes Print Ads Show Shocked Parents & Authority Figures
The Buggy Shoes print ads' tagline simply reads "Declaration of Independence." See the hilarious ads above.
Implications - Teenagers are continually looking for ways to shape their identity, with the most attractive persona doubling as the most rebellious. This notion of rebelling against the status-quo transcends that particular demographic to anyone looking for authentic forms of self-expression. Campaigns that take that desire into account will have tremendous success.