The tastebuds of most people from western societies are a little more discriminating than other cultures, which is the reasoning behind these bug print ads by Land Rover for its campaign.

The print ads feature several exotic dishes from around the world that won’t be found at any local diner in America. The car company showcases various delectable meals, such as crunchy toasted Goliath tarantulas, sweet bad fruit soups and finger-sized, stir-fried sago worms—imagine eating those for breakfast—to embody the adventurous nature of its vehicles, which is an interesting way of getting a message across to its target demographic.

The images may illicit a stomach-churning effect on some people, but that’s probably because those people have never had wildebeest eyeballs at a wedding reception before.