The 'Buffalo Stance' video by Portugal's Buraka Som Sistema is the latest cover in the Dr. Martens 50th anniversary project that has been running throughout the year.
The goal of the project was to emphasize the spirit of the punk brand through the release of ten videos. The electro-based 'Buffalo Stance' video reminds me of Major Lazer's latest gyration-heavy videos, as this too featured some intense dancing and some intense colors.
Implications - With this much booty-shaking going on you can bet many people are going to be watching this Buffalo Stance video over and over again. This was a highly effective way for Dr. Martens to celebrate their monumental 50th Anniversary; I would say their goals were accomplished with this video!
Stats for Booty-Shaking Branding
Trending: Older & Mild
Research: 5,025 clicks in 310 w
Interest: 4 minutes
Concept: Buffalo Stance Video
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
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