The 'Buffalo Stance' Video is Part of Dr. Martens 50th Anniversary
The goal of the project was to emphasize the spirit of the punk brand through the release of ten videos. The electro-based 'Buffalo Stance' video reminds me of Major Lazer's latest gyration-heavy videos, as this too featured some intense dancing and some intense colors.
Implications - With this much booty-shaking going on you can bet many people are going to be watching this Buffalo Stance video over and over again. This was a highly effective way for Dr. Martens to celebrate their monumental 50th Anniversary; I would say their goals were accomplished with this video!Stats for Booty-Shaking Branding Trending: Older & Mild
Traction: 5,002 clicks in 230 w
Interest: 4 minutes Concept: Buffalo Stance Video
Related: 77 examples / 59 photos
Segment: Neutral, 18-55 Comparison Set: 28 similar articles, including: metallic punk boots, 49 pop culture revivals, and design a doc.