Buen Rollo Features a Vibrant and Graphic Brand Identity

By: Jana Pijak - Sep 14, 2015
References: behance.net
This Buen Rollo brand identity is inspired by the colors of the rainbow. Showcased in a spectrum of vibrant hues, these toilet paper rolls feature colored wrappers and are also adorned with eye-catching typography.

Translated to "good roll," Buen Rollo is a bathroom tissue brand that provides comfort and quality for consumers. Featuring five signature bathroom tissue types, the brand's collection has something for everyone -- from basic and extrasoft to extralong, aloe vera and even eco toilet tissues.

These eye-catching toilet paper rolls appeal to different consumers and target those with an appreciation for sustainability, softness and comfort. While most bathroom tissue brands opt for expected graphics, this branding is more typographic and artful in its overall look and feel.