The Budweiser Clydesdales Commercial Tells a Story of Horse Love

By: Jonathon Brown - Published: • References: Budweiser &
This Budweiser Clydesdales commercial aired during the Super Bowl and was one of the most talked about ads.

It is a feel good short story of a horse trainer who grows fond of one of his horses, but ultimately has to ship him off to race. He watches the horse roll down the road in the Budweiser truck and later reads about him in the paper. The man goes to see the horse, but begins to leave before he gets to him. In a classic moment of triumph, the horse comes galloping around the corner towards him.

This Budweiser Clydesdales ad follows one of the trends in Super Bowl commercials by using an animal. However, in this instance it is produced in a more nostalgic, feel good way. Stats for Heartwarming Horse Reunion Ads Trending: Older & Average
Traction: 1,405 clicks in 107 w
Interest: > 3 minutes
Concept: Budweiser Clydesdales
Related: 53 examples / 41 photos
Segment: Males, 18-55+
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