Ulterior Employee Motivation - Bud Light 'Swear Jar' Ad (VIDEO)

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Marissa Brassfield
On: Sep 16, 08
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Ulterior Employee Motivation [Edit]

Bud Light 'Swear Jar' Ad


Ulterior Employee Motivation - Bud Light 'Swear Jar' Ad (VIDEO)
Ulterior Employee Motivation - Bud Light 'Swear Jar' Ad (VIDEO) 2
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Ulterior Employee Motivation - Bud Light 'Swear Jar' Ad (VIDEO) 125 Views - Click for Gallery

Bud Light struck gold with their ‘Swear Jar’ ad. The commercial has been viewed 12 million times online, but has never aired on television. It is the recipient of an Emmy for Outstanding Commercial.

In the ad, a ‘swear jar’ has been implemented in the office. Each time someone curses, they must deposit a quarter in the jar. The money, as a female employee posits, will be used for something for the office, like a case of Bud Light. The swearfest that ensues is hilarious.

Via: adgabber  


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Comments:


BRILLIANT! A great evolution in the otherwise-boring world of office comedy advertising.

By: Jeremy Gutsche on Sep 16, 08 | 1,509 Trends | 1,146 Comments



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