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This article has been posted to Cowbag's portfolio, but it was not published for the following reason(s):

Duplicate Trend


Bud Bucks Edit
Larger Web Site Allows Online Shopping With Virtual Currency




Bud Bucks - Larger Web Site Allows Online Shopping With Virtual Currency
Larger Web Site Allows Online Shopping With Virtual Currency
 Posted: Apr 9, 07
 Views: 593

Budweiser has soft launched what it claims is the biggest online advertising campaign ever from an alcohol brand - Bud Bucks. “Bud Bucks”, Budweiser’s virtual currency is aimed at 18- to 24-year-old men and is to be advertised on sites such as YouTube and major sports sites.

Bud fans can accumulate Bud Bucks by texting or emailing a code, found on bottles of Budweiser beer. They can then bid on or buy items from budbucks.co.uk website until August. An online campaign was considered crucial after research showed that 18- to 24-year-olds spend in excess of 13 hours a week online and students spend an average 20% of their time awake online.

 References:  budbucks

Filed In:  business,  marketing,  retail








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