Skoda's Buckle Up Radio Ad Illustrates How Seatbelts Save Lives

By: Jana Pijak - Dec 4, 2014
References: cafenext.hu & adsoftheworld
Skoda's Buckle up radio ad illustrates how putting on a seatbelt can save a life. The powerful audio clip features the re-occuring ring of a seatbelt warning sound that later transitions into fading clicks of a heart rate monitor that signals the end of a life.

This Buckle up radio ad's announcer says that "the sound of the seatbelt warning sign is really annoying for a while, then nothing is anymore." This powerful statement is followed by another that explains how a seatbelt increases the chance of survival during front-end collisions.

This powerful radio ad is the work of Hungarian agency Café Communications and is conceived by creative directors Zoltan Simon, Ervin Sallai and copywriter Gabor Szucs.