Brussels Tourism Was Promoted by Connecting Internet Users and Locals

By: Laura McQuarrie - Mar 1, 2016
References: & creativeguerrillamarketing
With international media scaring the public by portraying Brussels as an area rife with terrorist threats, lockdowns and warzones, the 'Call Brussels' tourism stunt was set up to reassure people around the world.

The campaign involved setting up a website, which would allow people from all over the world to ask "How is it today in Brussels?" and have questions like these answered by real locals, or others touring the area via a public phone.

There were people who called Brussels from everywhere from Brazil to Britain, which provided a great way for newcomers to dispel any rumors about the security in the city. In five days, the Call Brussels campaign brought in more than 12,000 calls from 154 countries across the world.