Two newspapers, De Tijd and L’Echo, collaborated to promote a campaign that hopes to improve restaurant business after the tragic Brussels attack that took place in March of 2016.
Although many dining establishments were suffering before the terrorist Brussels attack, its bankruptcy rate is reported to have gone up by 1,500 percent after it occurred. Looking to save its restaurants, the Belgian newspapers ask diners to use the hashtag #DiningForBrussels to show their support.
With restaurants working as a pinnacle force in driving Belgium's economy, as well as contributing to the richness of its culture and tourist appeal, supporting the industry is of high importance. The campaign asks that people form a peace sign on their cleared plate with utensils and then share a picture of it to social media. With this, De Tijd and L’Echo look to raise awareness of the need to help eateries in Belgium and increase morale for restaurant owners.
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