For the 'Bruno' premiere in Amsterdam, Netherlands comedy genius Sacha Baron Cohen rocked a half suit as Bruno.

Matched with a red thong, these 'Bruno' premiere pictures are hysterical. I especially like the entrance on the jet ski. Sacha Baron Cohen thinks of everything. Everyone knew the 'Bruno' premiere pictures would be outstanding, and they are.

Implications - Publicity stunts have become the ultimate way for a public relations campaign to generate buzz. A stuny draws attention from various target audiences, generating free media. With pop culture and the use of sharing via social media, publicity stunts are able to go viral. Ultimately, the more out-there the stunt, the more likely it will go viral.