Brownes Natural Yogurt is an Australian Organic Brand

By: Rebecca Byers - Feb 22, 2016
References: thedieline
Brownes Natural Yogurt is an Australian dairy brand boasting a lively, artisan-inspired packaging range that highlights the products benefits. In order to create the unique packaging range, Brownes Natural Yogurt tapped the creative team at agency Boxer & Co, who chose to highlight the lively hues associated with each of the new flavors.

Different varieties included in the range of Brownes Natural Yogurt include an Original Greek-Style, Traditional, All-Natural, Strawberry, Apricot and Mango Passionfruit. The individually packaged yogurts feature whimsical images of cows grazing and decorated in colorful flower crowns.

Above all else, the branding for Brownes Natural Yogurt succeeds in finding a middle ground between communicating high quality and isolating itself as an expensive premium product.