De Grisogono Uses Brown Gold Jewelry for Branding

By: Christina Butty - Published: Oct 17, 2009 • References: lussori & degrisogono
Fine jewelry has a limited market, especially in uncertain economic times. In order to compete, and gain valuable clientele, jewelers have to find new ways to promote their craft. Hence brown gold jewelry.

De Grisogono jewelers have created brown gold jewelry in an effort to distinguish themselves. By treating gold with a unique de Grisogono process, the jeweler creates this chocolate brown gold to use in their opulent pieces.

Has the jeweler succeeded in this luxury endeavor? Or is brown gold a bad idea for high end jewelry? Stats for Chocolate Bling Trending: Older & Chilly
Research: 9,031 clicks in 344 w
Interest: 4 minutes
Concept: Chocolate Bling
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: 37 ultra luxury mobile phones, 75 silly gilded innovations, and arachnid-spun apparel.