De Grisogono Uses Brown Gold Jewelry for Branding

By: Christina Butty - Published: Oct 17, 2009 • References: lussori and degrisogono
Fine jewelry has a limited market, especially in uncertain economic times. In order to compete, and gain valuable clientele, jewelers have to find new ways to promote their craft. Hence brown gold jewelry.

De Grisogono jewelers have created brown gold jewelry in an effort to distinguish themselves. By treating gold with a unique de Grisogono process, the jeweler creates this chocolate brown gold to use in their opulent pieces.

Has the jeweler succeeded in this luxury endeavor? Or is brown gold a bad idea for high end jewelry?