De Grisogono Uses Brown Gold Jewelry for Branding
Christina Butty — October 17, 2009 — Marketing
References: lussori & degrisogono
Fine jewelry has a limited market, especially in uncertain economic times. In order to compete, and gain valuable clientele, jewelers have to find new ways to promote their craft. Hence brown gold jewelry.
De Grisogono jewelers have created brown gold jewelry in an effort to distinguish themselves. By treating gold with a unique de Grisogono process, the jeweler creates this chocolate brown gold to use in their opulent pieces.
Has the jeweler succeeded in this luxury endeavor? Or is brown gold a bad idea for high end jewelry?
De Grisogono jewelers have created brown gold jewelry in an effort to distinguish themselves. By treating gold with a unique de Grisogono process, the jeweler creates this chocolate brown gold to use in their opulent pieces.
Has the jeweler succeeded in this luxury endeavor? Or is brown gold a bad idea for high end jewelry?
Trend Themes
1. Brown Gold Jewelry - The creation and use of brown gold in high end jewelry creates a unique selling point for jewelry brands.
2. Innovative Jewelry Materials - Exploration and adaptation of new materials instead of traditional ones in crafting jewelry differentiate brands and attract more customers.
3. Alternative Luxury Products - Incorporation of innovative materials and alternative concepts in luxury goods provide new market opportunities for businesses.
Industry Implications
1. Jewelry Industry - Jewelry brands can capitalize on the emerging trend by promoting their jewelry pieces made from non-traditional materials, such as brown gold.
2. Luxury Industry - The growing interest in alternative luxury products can lead to new product development of unique and high-priced items that cater to the luxury market.
3. Fashion Industry - The use of innovative and sustainable materials in fashion accessories, including jewelry, can improve brand image and appeal to the consumers' ethical and aesthetic preferences.
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