Brothers and Sisters Creates Interactive Line-Drawn Websites

By: Chalaine Mantha - Published: Mar 8, 2011 • References: brothersandsisters & psfk
The British advertising firm Brother and Sisters has created a unique website that was sparked by the re-popularization of old-school Polaroids, SONY Walkmen and cassette tapes. The virtual site is a recreation of YouTube in cardboard formation brought to you by the Brother and Sisters Brands in Hands project.

The first video you will come across on the site is done entirely with line-drawn animation to make it look like something you would possibly see on a cardboard box. Brother and Sisters is trying to create things that people can engage with and be excited about; they want people to share these ideas with their friends. They believe that advertising of any kind is more effective when people can interact with it. Stats for Cardboard YouTube Sites Trending: Older & Mild
Research: 3,508 clicks in 272 w
Interest: 4 minutes
Concept: Brother And Sisters
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: stripping security sites, celebrity-mocking sites, and girlfriend-renting websites.