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Hybrid Household Cleansers

Broo-ver by Ben Fursdon Makes Cleaning a Swift, Effortless Sweep

— July 14, 2011 — Art & Design
The Broo-ver is probably one of the best ideas when it comes to simple, easy-to-use and practical household items.

When Ben Fursdon went to a landfill site, he was shocked at how many vacuums were being thrown away when they could simply be repaired and reused. After this trip, he decided to come up with a concept that eliminates the number of components in the cleaner, but is also easy-to-use and would be all around useful within the household. The result was the Broo-ver, which converts a broom into vacuum cleaner. There are jugs attached to the stick that "collect the dirt and unclips to reveal removable filters," according to Dezeen.

The Broo-ver is a great concept that will save households from purchasing expensive vacuums and it's user-friendly, which is always a positive aspect.
Trend Themes
1. Repair and Reuse - The trend of repairing and reusing household items presents an opportunity for companies to create innovative solutions that extend the lifespan of products and reduce waste.
2. Simplification of Household Products - The trend of simplifying household products, like the Broo-ver, opens up opportunities for companies to redesign existing products or create new ones that provide multifunctional and user-friendly solutions.
3. Hybrid Cleaning Solutions - The trend of combining different cleaning methods, such as using a broom and vacuum cleaner in one device, offers possibilities for companies to create innovative hybrid cleaning solutions that enhance efficiency and convenience.
Industry Implications
1. Appliances and Electronics - The appliances and electronics industry can explore disruptive innovation opportunities by developing repairable and reusable household products, reducing the reliance on disposable items.
2. Home Cleaning Products - The home cleaning products industry can capitalize on the trend of simplifying household items by creating innovative, easy-to-use, and multifunctional cleaning solutions that cater to the needs of modern consumers.
3. Household Equipment Manufacturing - The household equipment manufacturing industry has the potential to disrupt the market by introducing hybrid cleaning solutions that combine different cleaning methods, providing customers with more efficient and versatile options.
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