Photographer Brittany Chretien captures a contemplative model in 'Dear, Ophelia.' I can't help but wonder if the shoot's title is a play on the infamous suicidal character in Shakespeare's 'Hamlet.' The first image of the model laying on a bench in the forest setting reminds me of John Millais' painting of Ophelia from 1850.
We've seen a number of photo shoots that play on Shakespearean themes. I've included some of my favorites here.
Implications - Consumers gravitate towards fantasy imagery because it provides consumers with escapist experiences. These experiences alleviate consumer stress that's accumulated through various factors related to living urban lifestyles. Corporations can similarly appeal to consumers by utilizing surrealistic imagery in advertising and other media campaigns.
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Concept: Brittany Chretien
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