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Pleasant Prairie Editorials

Britta Hawkins Photographed Alysa Conger and Emma Bracy for C-Heads

— June 3, 2014 — Fashion
Washington-based photographer Britta Hawkins must have had visions of Little House on the Prairie dancing in her head when she conceived of this C-Heads editorial starring Alysa Conger and Emma Bracy.

The girls were transformed to reflect the style of time's past, wearing big dresses and matching chignon braids (done by stylist Terryl Banta). The past is never the past when it comes to fashion, and it was only a matter of time before this romantic look of yore was recycled back to the forefront.

The girls engage in activities of a simpler time, one without cell phones, iPods and other modern-day armor. Instead, they cheerfully play with chalk, blow bubbles and frolic outside hand-in-hand. Overall, the editorial is charming, sickeningly sweet and may inspire you to take advantage of the summer in a whole new way.


Trend Themes
1. Retro Fashion - Disruptive innovation opportunities include creating modern adaptations of vintage clothing styles and accessories.
2. Nostalgia Marketing - Disruptive innovation opportunities include incorporating nostalgic elements into brand campaigns to evoke positive emotions and create connections with consumers.
3. Analog Activities - Disruptive innovation opportunities include developing offline experiences and products that allow people to disconnect from technology and engage in simpler, more hands-on activities.
Industry Implications
1. Fashion - Disruptive innovation opportunities include exploring sustainable materials and manufacturing processes to create eco-friendly fashion products.
2. Marketing and Advertising - Disruptive innovation opportunities include leveraging nostalgia and storytelling techniques to create memorable and impactful brand campaigns.
3. Leisure and Entertainment - Disruptive innovation opportunities include developing offline leisure activities and attractions that offer unique and immersive experiences, appealing to those seeking a break from technology.
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