Britney Spears is at the forefront of music industry attempts at cracking social media with the release of the Britney Spears ‘3’ video yesterday.
The new video from Britney Spears, ‘3’, premiered on Twitter after a series of Twitter-leaked stills from the shoot and a short video clip. According to Edo Segal on TechCrunch, this is the first time a major artist has turned to Twitter to premiere their work. Will it start a trend?
Stats for Social Media Premieres
Trending: Older & Buzzing
Research: 7,352 clicks in 339 w
Interest: 4 minutes
Concept: Social Media Premieres
Related: 99 examples / 76 photos
Segment: Females, 18-35
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Social Media Premieres
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