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Kellogg’s Nutri-Grain has just launched an online campaign to bring back the office tea trolley, a much missed tradition in the UK. The campaign has a dedicated micro site which allows visitors to create and sign an office petition, view campaign videos and even win a tea trolley for the office (along with Dan, the sexy baker) and a holiday for their boss. With the British drinking tea even in the most ridiculous heat, I can’t see the weather being a problem. This campaign is really taking off, being featuring on blogs across the world. But the reason for this is unexpected… a particular fondness for the ‘sexy baker’ seems to be emerging online. “I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling (so much hotter than his American counterpart, the break room bagel guy,)” one blogger said. “He can push my trolley any day of the week—or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.” References: kelloggs Filed In: |







