Rockstar

Germany's ‘Brigitte' Magazine Bans Professional Models

By: Jessica Marcel - Published: Oct 13, 2009 • References: brigitte.de and boingboing.net
Brigitte magazine, a top fashion publication in Germany, has announced a ban on professional models. The editors say they were bothered that models had to be photoshopped to add extra weight to make them look normal. Brigitte magazine now wants to focus on real women.

Brigitte magazine has put a call out to real German women. “Whether it be the 18-year-old A-level student, the company chairwoman, the musician, or the footballer,” real successful women are welcome according to Andreas Lebert, editor-in-chief of Brigitte magazine.

“The whole model industry is anorexic,” according to Lebert. Brigitte magazine also referenced a statistic that models weigh 23 percent less than regular women. The move comes after the surge in ‘real-size’ model news, from healthy runway models to non-photoshopped celebrity spreads.

So, is Brigitte magazine beginning a trend? Or is this a simple publicity stunt? I, for one, can’t wait to see the first real women issue.