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The Brighter Day Project is Positive Reinforcement for the Public

By: Amelia Roblin - Published: • References: brighterdayproject & notcot.org
In urban environments surrounded by warning signs and penal notices, the Brighter Day Project gives citizens a reason to smile while wandering the streets. The enthusiastic initiative is being carried out in Connecticut, New Jersey and New York state with the support of signage-installing participants and charitable donors.

Two primary posters make up the casual community campaign, reading "Enjoy Every Day" and "You're Awesome! Thanks for Being You!" Both are modeled loosely on the typical appearance of election signboards and some of them have been set up on front lawns in the same way.

Everyone can use a bit of encouragement sometimes to have him appreciate the good things in his life and the positive actions that he exercises. Let's hope we see the Brighter Day Project grow to grace more cities with such inspiration and motivation. Stats for Encouraging Optimist Signage Trending: Older & Buzzing
Traction: 3,171 clicks in 117 w
Interest: 2 minutes
Concept: Brighter Day Project
Related: 98 examples / 75 photos
Segment: Neutral, 12-55+
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