Etsy embroiderer Bridget Franckowiak or "beefranck" is a hysterical woman who loves to put a spin on her cross-stitching hobby.
The crafter, who refers to herself as "[...] a snarky cross stitcher," has recreated classic patterns with beautifully embroidered letters that spell out mildly inappropriate words. Some of Bridget Franckowiak's pieces refer to pop culture, like the infamous Slap Chop infomercial line, "You're gonna love my nuts." Others opt for a more traditional theme, pairing animals with cute catchphrases like "I Swallow."
Bridget Franckowiak's work is a fun, modern spin on a traditional hobby.
Implications - Consumers are looking for art pieces that push the boundaries of propriety. This allows them to show a crass sense of humor in their house while also putting a spin on traditional hobbies, modernizing them for today's society.
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