Rao’s Homemade is Offer New Frozen, Brick Oven Crust Pizzas
Katherine Pendrill — August 28, 2022 — Lifestyle
References: bakingbusiness & fooddive
Rao’s Homemade is proving that frozen pizza doesn't have to taste like frozen pizza with its new Brick Oven Crust Pizzas,
Sovos Brands recently announced that it would be adding Brick Oven Crust Pizzas to its Rao’s Homemade, which already includes frozen entrees like chicken parmigiana and lasagna. The new pizzas are presented as a more premium take on frozen pizzas because they're made with high-end ingredients like San Marzano Italian tomatoes, freshly sauteed garlic, and fresh basil. The new Brick Oven Crust Pizzas also come in four tantalizing flavors: Five Cheese, Meat Trio, Fire Roasted Vegetable, and Uncured Pepperoni.
While there are plenty of frozen pizzas on the market, the new Brick Oven Crust Pizzas are coming at a time when many consumers are trading up to premium offerings as a way to replicate the restaurant experience while keeping costs down.
Image Credit: Sovos Brands
Sovos Brands recently announced that it would be adding Brick Oven Crust Pizzas to its Rao’s Homemade, which already includes frozen entrees like chicken parmigiana and lasagna. The new pizzas are presented as a more premium take on frozen pizzas because they're made with high-end ingredients like San Marzano Italian tomatoes, freshly sauteed garlic, and fresh basil. The new Brick Oven Crust Pizzas also come in four tantalizing flavors: Five Cheese, Meat Trio, Fire Roasted Vegetable, and Uncured Pepperoni.
While there are plenty of frozen pizzas on the market, the new Brick Oven Crust Pizzas are coming at a time when many consumers are trading up to premium offerings as a way to replicate the restaurant experience while keeping costs down.
Image Credit: Sovos Brands
Trend Themes
1. Premium Frozen Pizza - The trend towards premium frozen pizza offers opportunities for using high-end ingredients and replicating the restaurant experience at a lower cost.
2. Gourmet Convenience Foods - The trend towards gourmet convenience foods presents an opportunity for creating new, high-end options for consumers looking for convenient meals without sacrificing quality.
3. Health-conscious Frozen Foods - The trend towards health-conscious frozen foods offers opportunities for using fresh, whole ingredients and offering healthier options in the frozen food aisle.
Industry Implications
1. Frozen Food Industry - The frozen food industry can take advantage of the trend towards premium and gourmet convenience foods by offering new high-end options with fresh and whole ingredients.
2. Restaurant Industry - The restaurant industry can take advantage of the trend towards health-conscious and premium convenience foods by offering take-home versions of their menu items that can be purchased in grocery stores.
3. Catering Industry - The catering industry can take advantage of the trend towards premium and gourmet convenience foods by offering high-end options for catering events, meetings, and parties that incorporate fresh and whole ingredients.
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