According to Beautiful/Decay, "his work functions in a place between religion and science, emotion and sterility." Be sure to check out the gallery for more distorted images from artist Brian J. Hettler.
Implications - With society bombarded with images of conventional beauty, it is a relief to see pictures that present a distorted perspective of appearance. Companies should explore the alternative approaches to beauty in order to appeal to the growing opposition against attractive ideals. By making campaigns and products that present an alternative, companies can have an advantage over their competitors.